We are living in a short-attention span digital visual age, and studies have shown that adding video to your eNewsletters can boost reader engagement by as much as 200-300%.
The importance these days of social media platforms like Facebook as part of your overall marketing portfolio cannot be ignored. But when posting popular content, a question comes up as to whether this can actually hurt your SEO?
Autumn is a special time of year for the real estate business. The peak of the summer season has passed, and home listings drop as families with children want to be settled in for the school year and others want to avoid having their homes opened to buyers over the holidays.
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Why Home Wizard does more to build your personal brand than any refrigerator magnet advertisement ever could!
Should I be using my personal name or my company name? Like so many marketing decisions, the answer is important and is not clear-cut. Here are several factors that should be considered when making this important decision for your business.
A BLOG is a great way to boost your website's SEO. And even if you are using APPLICA's Automated BLOG widget, the more original content you can add, the better. So here are some ideas for how in just 15 minutes per month, you can be adding great content to your BLOG.
For millennials who live on social media, their instinct is likely to first look at your Facebook page, before even going to your website. So if Facebook is now the new doorstep of your business, maybe now a good time to take a look at your social media curb appeal.
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Weekly motivators are inspirational messages that you send to your agent contacts each week to give them a boost, for helping them as they face the challenges of the upcoming week. When done well, they are helpful to your agents and appreciated, which keeps you favorably top-of-mind with them.
Your eNewsletter can be monetized by allowing advertisers to participate in your eNewsletters. Done well, this can not only off-set the costs of your eNewsletter, but can also be a profit center for you.
If you only have limited time or resources for posting on social media, you should consider adding videos to your Facebook business page. The most important aspect of engaging followers on social media is to be providing on-going useful content. Assuming you have this well covered, this gives you the freedom to feather in high value promotional content, and video is a great way to do this.
