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Applica Blog

A great article that gives home inspector advice for real estate seller's agents.

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The tools a home inspector carries to find problems that would otherwise be invisible!

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Marketing Real Estate to Millennials

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According to a survey done by the National Association of REALTORS, repeat clients account for an average of 20 percent of most real estate agents' business, with higher producing agents reporting up to 40 percent.

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Success in the real estate business is all about working your "sphere of influence." So if this is so important, how can you grow your sphere of influence, and how do you keep it from being diminished?

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This article outlines why addressing brand consistency is so important for ensuring the maximum effectiveness of your marketing efforts, and highlights some of the key elements for creating brand consistency across all of your marketing channels.

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Springtime in the real estate business brings a classic seasonal dilemma: as listings and inspections dramatically increase, there is little time for marketing, and memories of the slow times quickly fade away. So what to do?

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The question comes up frequently: how many times per week is best for posting on social media? And like so much associated with effective marketing, the answer is that it depends.

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Despite doing all the right things, you find that your email open rates are disappointing. This can be very frustrating and the natural question is what could be holding you back, and how to overcome these impediments?

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With the Holidays behind us and the promise of increased spring home listings still ahead, late winter provides great marketing opportunities for getting out in front of your competition.

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