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Applica Blog

APPLICA AI-powered social media automationWhen visitors click your posts, are they coming to you, or are you taking them to somewhere away? The difference can have a big impact on the performance of your social media for generating business and enhancing your brand.

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APPLICA AI-powered social media automationMeasuring performance is important to every aspect of running any business. So when it comes to measuring the performance of digital marketing activities, the question comes up as to which is more important for measuring Facebook performance: likes or clicks?

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APPLICA AI-powered social media automationOnce your social media starts providing visitors with great content, the table is set for you to ring the dinner bell to shout "come and get it!" The good news is that there are some very easy ways to do this and get customers engaged.

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APPLICA AI-powered marketing automationCompanies across industries have embraced content marketing for growing their businesses, and new A.I. technology is enabling personalization that takes content marketing to a whole new level.

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APPLICA marketing automationWhat is the biggest challenge that you face with marketing your business?  Is it that you are too busy with today to worry about tomorrow?  Or are you spending too much and not getting the return that you should?

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APPLICA turbocharged sales funnelMarketing automation, artificial Intelligence (A.I.), and advanced data analytics are transforming marketing across industries and creating new ways of turbocharging the sales funnel process for more effectively generating final sales.

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engaging customers and prospectsCustomer engagement marketing is a powerful approach that involves interacting with customers through a variety of channels (social media, email, website BLOG, etc.) and strengthening your relationship with them by providing content that is relevant, useful, and personalized to their needs. So how does customer engagement translate into increased sales?

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The challenge in real estate is establishing on-going, trusted relationships which generate a stream of referrals and ensure future repeat business.  This is where "content-driven" marketing shines.

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For millennials who live on social media, their instinct is likely to first look at your Facebook page, before even going to your website. So if Facebook is now the new doorstep of your business, maybe now a good time to take a look at your social media curb appeal.

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Increasing Facebook likesConsistently posting relevant, useful content on Facebook is great for giving your business a professional 'digital doorstep' for impressing potential customers and clients.  But how can this great content also build Facebook 'likes'?

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