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Applica Blog

This article outlines why addressing brand consistency is so important for ensuring the maximum effectiveness of your marketing efforts, and highlights some of the key elements for creating brand consistency across all of your marketing channels.

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Springtime in the real estate business brings a classic seasonal dilemma: as listings dramatically increase, there is little time for marketing, and memories of the slow times quickly fade away. So what to do?

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Real Estate SEO backlinksMulti-channel marketing in real estate is more than just using multiple techniques to generate leads. When done well, it can be a referral generating machine that grows your business better than your competition, year after year.

 

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The question comes up frequently: how many times per week is best for posting on social media? And like so much associated with effective marketing, the answer is that it depends.

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Despite doing all the right things, you find that your email open rates are disappointing. This can be very frustrating and the natural question is what could be holding you back, and how to overcome these impediments?

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With the Holidays behind us and the promise of increased spring home listings still ahead, late winter provides great marketing opportunities for getting out in front of your competition.

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We are living in a short-attention span digital visual age, and studies have shown that adding video to your eNewsletters can boost reader engagement by as much as 200-300%.

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The importance these days of social media platforms like Facebook as part of your overall marketing portfolio cannot be ignored. But when posting popular content, a question comes up as to whether this can actually hurt your SEO?

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Autumn is a special time of year for the real estate business. The peak of the summer season has passed, and home listings drop as families with children want to be settled in for the school year and others want to avoid having their homes opened to buyers over the holidays.  read more >

Success in the real estate business is all about working your "sphere of influence." So if this is so important, how can you grow your sphere of influence, and how do you keep it from being diminished?

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