APPLICA automatically posts helpful content on your behalf onto your Facebook business page, that is specifically tuned to be attractive and relevant to your target customers for your particular business activities.

Plus when visitors click on the call-to-action button you can choose to have embedded in your postings, it takes them to the webpage of your choice.

Posting targeted, useful content promotes your services, saves you time & money, and enhances your digital presence & brand.

Further, it gives you attractive content that can be easily boosted on Facebook to attract new customers. Because it is more engaging to viewers, boosting posts that have useful content is typically 10 times more cost-effective than promoting advertising, which most viewers tend to tune out.

In the Targeting section of your APPLICA Dashboard, you teach APPLICA what are your business activities that you want promoted, the topics that you expect will motivate your target customers the most, your target customer demographics, and your location which determines your seasonal timings and climate.

Then in the Branding section of your Dashboard, you customize how you want your branding displayed on your postings. For example, you can upload your logo to be embedded into your postings, choose the style for your postings, select a call-to-action button to be embedded, add an Instagram hashtag, and select where you want visitors to go when they click your postings. You can even upload your own photos, and APPLICA's technology will automatically match your photos to the appropriate content for postings.

You then provide your permission for APPLICA to post for you onto your Facebook business page, and select which days of the week you want postings.

Visitors engage the most with content that they find useful and relevant.

By providing an on-going stream of tips that are helpful to your target customers and subtly promote your business activities, it:

1. builds trust
2. stimulates demand for your services
3. shows that you care
4. gives you something that you can proudly promote

If you don't like a post, you can simply delete it from your Facebook timeline, the same as you would any post that you would have posted yourself.

To prevent similar future posts, you can go back into your APPLICA Dashboard and adjust your targeting.

The posts that APPLICA does on your behalf are displayed on your Facebook business page as if you had posted them yourself. There is no APPLICA branding on your posts.

If you are opening your own Facebook business page, it may say 'posted as Applica', but this is only displayed to you when you are on a browser that recognizes you as the administrator for your business page. All other visitors would not see this.

The short answer is that APPLICA's technology creates posts with content that is specifically tuned to engage your target customers and subtly promote your particular services or products.

APPLICA's technology also enables you to customize you branding, including adding your own photos, so that the posts amplify the voice of your business. Our technology also prioritizes the content to best match your business activities and customer needs, and then throttles the content to provide a nice balance of topics, without repeating subjects too soon.

Our technology also tracks the clicks and likes of each post, so that you have analytics for deciding which posts to boost, pin, etc.

APPLICA's technology automates an approach to engaging customers and converting sales known as 'content marketing.'

The Content Marketing Institute, defines content marketing as:

"Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action."

Given that people engage with content that is useful and relevant to them and tend to block out advertising, content marketing tends to have a significantly higher sales conversion rate than traditional advertising approaches to marketing.

All of the content that APPLICA provides has been developed through research commissioned by APPLICA for our clients.

The artwork and images we provide along with the content has either had royalty licenses purchased for them, or they are provided by you and our technology matches them to the appropriate content for your postings.

No, we do not have access to your Facebook account.

In your APPLICA Dashboard, when you provide your permission for APPLICA to post on your behalf, we do not capture nor store any of your Facebook username, password, or login information. Providing your permissions only allows us to post to your account, and does not allow us to act as an administrator for your account.

Yes, as soon as APPLICA begins posting useful, relevant content tuned to your target customers, your digital presence will begin to be enhanced and will be attractive to everyone visiting your Facebook business page.

The next steps will be to showcase your helpful tips to a wider audience by boosting your posts on Facebook and promoting your helpful tips through your other marketing channels.

You can signup either month-to-month, or for significant cost savings you can signup on an annual basis.

If you sign up monthly, you can stop at the end of any monthly cycle with no obligation to continue beyond that month cycle.

Setting up your targeting, branding, and Facebook permissions usually takes only about 20-30 minutes.

To help your setup go quicker, you'll want to have the following available:

1. the logo you want embedded in your postings.
2. if you want your own photos included with your postings, you'll want them handy on your computer.
3. your Instagram hashtag, if you want it embedded.
4. your Facebook username and password.

APPLICA was founded in 1998.

In 2004 we began providing an interactive eNewsletter that provides our clients' subscribers with personalized care tips and reminders. This service has now grown to over 1.3 million users.

At APPLICA, our focus is on building your brand, not ours.