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Liberty Mutual Digital Vendor: APPLICA AI Services for Insurance Agencies

Learn about APPLICA’s digital vendor relationship with Liberty Mutual for independent agencies, including eligible discounts, Ignite Digital Vendor Credits, and how to get started.

Explore APPLICA Insurance Services Call (508) 281-2050 Email APPLICA

Why APPLICA?

APPLICA's AI solutions help Liberty Mutual's affiliate insurance agencies grow, which in turn accelerates Liberty Mutual's growth. APPLICA is a leader in innovative AI technology solutions that enable insurance agencies to engage clients, cross-sell lines of business, and reduce operating costs.

  • Agency growth focus: faster lead response, higher bind rates, better retention, and more cross-sell opportunities.
  • Operational leverage: consistent follow-up without adding workload to producers and customer service representatives.
  • Built for real agencies: configurable, trackable, and aligned with how agencies actually operate.

What is unique about APPLICA’s AI technology solutions

  • Bolt-On AI: APPLICA's AI solutions add on to your existing client and call systems, instead of replacing them.
  • Intelligent timing: outreach triggered by events and behaviors, not generic batch blasts.
  • Personalized at scale: messages that adapt to client context, lifecycle stage, and goals.
  • Multi-channel consistency: coordinated communications that reinforce each other.
Win more leadsReduce lead leakage with fast follow-up
Keep more clientsRetention touchpoints that stay helpful
Grow accountsCross-sell prompts that feel natural
Learn more about APPLICA’s AI services for insurance agencies

Discounts for Liberty Mutual affiliates

Liberty Mutual affiliate agencies receive a 5% discount on the first year of APPLICA services. This discount applies to all APPLICA services.

  • All Liberty Mutual affiliates are eligible for the 5% first-year discount, even if not eligible for an Ignite Digital Vendor Credit.
  • The 5% discount stacks with eligible Ignite Digital Vendor Credits.
Ignite Digital Vendor Credit: Eligible Ignite agencies may apply $1,000 toward any APPLICA service.

Ignite eligibility is determined by Liberty Mutual. APPLICA applies the credit once eligibility is confirmed.

How to redeem the discount and Ignite credits

Step 1: Confirm your Ignite status (if applicable)

To confirm Ignite eligibility, contact your regional Liberty Mutual representative.

Step 2: Contact APPLICA when you are ready to sign up
Call (508) 281-2050 Email support@applica-solutions.com
Step 3: APPLICA applies the savings
  • The 5% first-year affiliate discount
  • Any confirmed Ignite Digital Vendor Credit applied to eligible services

Exclusive Webinars for Liberty Mutual affiliates

From time to time, APPLICA hosts webinars exclusively for Liberty Mutual affiliate agencies. These sessions cover practical developments in AI for insurance agencies and real-world best practices from insurance executives using APPLICA.

What you can expect

  • Practical, agency-relevant AI developments (no hype).
  • Real workflows that improve growth and retention outcomes.
  • Examples of how agencies operationalize consistent follow-up and outreach.

Example Topics

  • Speed-to-quote follow-up that improves bind rates.
  • Retention touchpoints that reduce churn and increase satisfaction.
  • Cross-sell triggers that feel helpful, not pushy.
  • Customer service representative enablement: consistent follow-ups and service-to-sales handoffs.
  • Reputation growth: review requests and referral loops.
  • After-hours lead capture: turning missed calls into booked conversions.
Request webinar invitation

FAQ

Can I get the 5% discount even if I’m not eligible for an Ignite Digital Vendor Credit?

Yes. All Liberty Mutual affiliate agencies are eligible for the 5% first-year discount on APPLICA services.

Does the 5% discount apply to all APPLICA services?

Yes. The affiliate discount applies across APPLICA services.

Can the Ignite Digital Vendor Credit be combined with the 5% discount?

Yes. The 5% discount applies in addition to eligible Ignite Digital Vendor Credits.

How do I confirm my Ignite eligibility?

Contact your regional Liberty Mutual representative to confirm your Ignite Digital Vendor Credit status.

Questions or ready to get started?
Call (508) 281-2050 or email support@applica-solutions.com.